Conmarble Partners with ALUPCO Group to Revolutionize Eco-Friendly Luxury Finishes

Conmarble, a Riyadh-based pioneer in eco-friendly luxury finishes, has become part of ALUPCO Group in a move that underscores Saudi Arabia’s push for green, high-end construction. ALUPCO – long known as the Middle East’s leading aluminium and building-solutions company – is broadening its scope well beyond metal extrusiong

By acquiring a majority stake in Conmarble, ALUPCO gains expertise in natural

plasters, microcement, and other premium materials. This partnership means architects and homeowners can now expect an even richer array of sustainable, handcrafted finishes under the ALUPCO umbrella.

Conmarble: Masters of Sustainable Luxury Finishes

Conmarble specializes in natural surface treatments. As their Conmarble crafts seamless, hand-applied, eco-friendly finishes with sleek, minimalist designs, using premium materials like Lime Plaster, Clay Stone Plaster, Microcement and Rammed Earth

In practice, this means lime- and clay-based plasters that breathe and absorb CO₂, microcement coatings that resist water and wear, and rammed-earth walls with rich textures. These materials are inherently sustainable – they are 100% natural, low-VOC, and often locally sourced.

• Materials: Conmarble’s toolkit includes lime plaster (a mineral-based, breathable finish), claystone plaster (an organic earth blend popular in heritage Saudi projects), microcement (a tough polymer-cement mix), and rammed earth walls. Each offers unique benefits: lime plasters absorb moisture and CO₂, clay plasters lend warm earthy hues, microcement creates sleek, seamless floors or walls, and rammed earth provides thermal mass and rustic beauty.

• Sustainability: These finishes align perfectly with green-building goals. For example, the Conmarble-designed Microtadelakt lime plaster used in Riyadh’s iconic Prince Mohammed bin Salman Calligraphy Museum is “100% natural and zero-VOC”, even absorbing CO₂ as it cures , Unlike synthetic paints or varnishes, Conmarble’s products are non-toxic and energy-efficient. An industry report notes that natural plasters like these reduce indoor air pollution and enhance living comfort

• Projects & Prestige: Conmarble’s finishes have been featured in prestigious cultural and luxury projects. For instance, over 25,000 m² of Conmarble’s Microtadelakt lime plaster were applied inside the new MBS Calligraphy Museum in Madinah

• Conmarble’s materials have also graced upscale resorts in NEOM, Doha, the Red Sea, and even the UAE Pavilion, providing that signature blend of traditional texture and modern luxury In short, Conmarble is known for finishes that celebrate Saudi heritage and contemporary elegance simultaneously.

Insight: Clay plaster, for example, “has deep roots in Saudi Arabia’s architectural heritage” and is now enjoying a resurgence in new luxury buildings conmarble

Sustainability Meets Luxury

1. Growing Market Demand: The timing couldn’t be better. Global demand for green building materials is surging.

2. Heritage-Driven Design: In Saudi Arabia, there’s a cultural pull toward authentic, heritage-inspired architecture (often called Salmani Architecture). Conmarble’s finishes are a natural fit here: clay and lime plasters were used for centuries in traditional Najdi and Hijazi building.

3. Health and Performance: Beyond looks, eco-finishes like those from Conmarble improve indoor air quality and comfort. Lime and clay plasters regulate humidity, absorb odors and pollutants, and even emit negative ions that can boost wellbeing. Unlike synthetic paints that trap chemicals, these natural coatings keep indoor environments fresher. For example, Conmarble’s Microtadelakt plaster was chosen at the MBS Museum in part because it actively absorbs CO₂

The cementitious microfilling is also mold-resistant and extremely durable, making it ideal for high-traffic luxury spaces. In effect, these finishes achieve the “triple bottom line” – good for the planet, for people’s health, and for aesthetic appeal conmarble

ALUPCO + Conmarble: What’s Next?

With Conmarble under its wing, ALUPCO can now offer clients a full suite of “sustainable surface solutions,” as one announcement phrased it. This means construction firms and developers get access to innovative finishes alongside ALUPCO’s traditional products. For architects, it simplifies sourcing: one partner for metal facades and natural interior coatings. For example, a high-end resort project can now use ALUPCO’s extruded aluminum frames and Conmarble’s eco-plasters in one seamless contract.

This move also bolsters Saudi industry. By merging Conmarble’s expertise with ALUPCO’s manufacturing scale, Saudi Arabia reduces reliance on imported finishes and grows local skill sets in green building. It aligns with the Vision 2030 goal of localizing high-tech industries and promoting sustainability. ALUPCO’s CEO has emphasized readiness for massive Vision 2030 projects, noting recent acquisitions (including Conmarble) help integrate new ventures and present a “diversified portfolio” to the

Looking ahead, expect ALUPCO-Conmarble to develop new product lines that merge aluminum and natural elements – perhaps decorative panels blending real earth textures with metal frames, or prefabricated wall panels using lime plaster. We might also see Conmarble’s expertise used in ALUPCO’s push into areas like luxury paints and high-end residential solutions. Whatever form it takes, this partnership signals that eco-luxury is a strategic growth area.

FAQs

Q: What does it mean that Conmarble joined the ALUPCO Group?A: ALUPCO recently acquired a controlling stake (about 60%) in Conmarble, making it an affiliate under ALUPCO’s umbrella. Conmarble remains a brand specializing in eco-friendly finishes, but now benefits from ALUPCO’s resources and distribution. This “joining” allows ALUPCO to offer Conmarble’s natural plasters and microcements alongside its existing product lines, enhancing its portfolio with sustainable luxury

Q: What are the advantages of Conmarble’s eco-friendly finishes?A: Conmarble’s finishes (like lime plaster, clay plaster, and microcement) are 100% natural and free of harmful VOCs. They improve indoor air quality by absorbing moisture and even CO₂, helping regulate temperature and humidity. These materials are also very durable and water-resistant. For example, Conmarble’s signature Microtadelakt plaster is breathable, zero-VOC, and absorbs CO₂, making it ideal for green building

Q: How do these finishes add luxury to a building?A: Despite being “green,” Conmarble’s finishes look and feel high-end. They create seamless, custom-textured surfaces that are highly sought after in luxury architecture. The smooth, polished sheen of Microtadelakt or the natural striations of clay plaster give interiors a spa-like, organic elegance

Because they’re applied by hand, no two surfaces are exactly alike – this craftsmanship adds to their premium appeal. Notably, architects chose Conmarble’s luxurious plaster for art museums and 5-star resorts, proving its aesthetic value

Q: How does this partnership support Saudi Vision 2030?A: Vision 2030 emphasizes sustainable development and local industry diversification. ALUPCO’s expansion into eco-friendly materials dovetails with national goals: it grows a high-tech, value-added sector in construction. Conmarble’s products, like zero-VOC plasters, help achieve greener buildings in line with Vision 2030’s environmental targets

Moreover, using local (Saudi) resources and skills for these materials supports the vision’s push for domestic innovation and manufacturing.

Q: Which projects have used Conmarble’s finishes?A: Many cultural and high-profile projects in Saudi Arabia and the Gulf use Conmarble’s finishes. A flagship example is the Prince Mohammed bin Salman Calligraphy Museum in Madinah, where over 25,000 m² of Conmarble’s Microtadelakt lime plaster were applied

This finish provided a sleek, calligraphy-inspired interior surface. Other projects include the King Fahad Cultural Centre in Riyadh and various luxury resorts. Conmarble even supplied finishes for the UAE Pavilion and major developments in Qatar, demonstrating its regional footprint.

Q: What is Microtadelakt?A: Microtadelakt is Conmarble’s trademarked lime-based plaster (produced by Chemer) inspired by traditional Moroccan tadelakt. It results in a highly polished, marble-like wall or floor. The key advantage is that it’s eco-friendly: it’s made of natural limestone and sand, with no plasticizers, so it remains VOC-free and breathable. The walls finished with Microtadelakt are completely seamless (no joints) and have a soft sheen, ideal for luxury spaces

Q: How will customers benefit from this acquisition?A: Customers – including architects, developers, and homeowners – will now find it easier to source integrated solutions. They can rely on ALUPCO as a one-stop provider for both structural elements and finishing touches. This could mean faster project timelines and potentially better pricing. Also, ALUPCO’s greater scale might bring new innovations or variants of Conmarble’s products. In essence, consumers get more choice: combining ALUPCO’s proven materials with Conmarble’s green finishes means higher quality and more sustainable options for modern construction

The integration of Conmarble into ALUPCO Group marks a win-win for sustainability and luxury in construction. ALUPCO leverages Conmarble’s artisanal expertise in natural plasters and eco-coatings, while Conmarble gains ALUPCO’s industrial strength and reach.