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GIOIA

What sets Gioia apart is its constantly shifting, light-reactive finish. More than just a paint, it creates a moving spectacle of brilliance—like sunlight on water or stars across a velvet sky.


Whether used in spa feature walls, residential lounges in Al Malqa, or retail interiors in Diriyah Gate, Gioia delivers an immersive experience with rich metallic texture and depth. It is fully washable, low-VOC, and can be adjusted across four tonal intensities from E1 (soft shimmer) to E4 (bold brilliance).

Light-Reflective & Glittering

Infused with natural metallic micro-particles for a subtle glitter or bold shimmer effect, depending on viewing angle.

One Coat Application

Gioia is trowel-applied in a single hand-crafted coat, offering maximum visual impact with minimal thickness.

Washable & Durable

Sealed with Vetro Lucido, Gioia becomes fully washable and protected—ideal for luxury villas, hotels, and salons.

Gioia is a luminous, glitter-infused decorative paint designed to bring light, depth, and brilliance to walls. Developed in Milan by Giorgio Graesan & Friends, this hand-applied finish features metallic and iridescent pigments that sparkle in response to changing light. The result is a celestial, radiant surface—perfect for interiors seeking a bold yet elegant presence.

Gioia brings together Italian design, artisan application, and modern material science. Its silky cloud textureglows in low light and radiates under direct beams, making it perfect for spaces that crave elegance with expression. In modern homes across Al Nakheel and Hittin, Gioia is becoming a signature choice for clients seeking luxury decorative wall effects.

Application Areas

  • Feature Walls in Private Residences

  • Boutique Hotel Rooms & Spa Zones

  • Retail Display Walls & Salons

  • Statement Ceilings & Dining Rooms

  • Art-Inspired Interiors in Diriyah Gate

  • High-End Apartments & Luxury      Developments

Material Type

Acrylic Decorative Coating with Iridescent Mineral Pigments

Application Method

  • Prepare wall with Primus Naturale     (6–7 m²/L)

  • Apply 1 coat of Gioia using Kit/Nudo      trowel (1 kg/m²)

  • Once dry, seal with Vetro Lucido (7–8      m²/L) using PE15 roller

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